Lead Generation Archives - Cloud Based Dialer Solutions & VoIP Phone Systems | Arbeit

Keeping Your Business Numbers Free of Negative Labels: Best Practices to Follow

Alex Villafranca — Thu, 09 Mar 2023 19:45:39 +0000

How to Improve Your Business Phone Number's Reputation

With the rise of spam and robocalls, it’s more important than ever to make sure your business phone number has a good reputation. When customers see that your number has been flagged as spam or scam, they’re less likely to answer your calls.

Here are some tips on how to improve your business phone number’s reputation:

Use a consistent caller ID. Make sure that your caller ID always displays the same information, including your business name and phone number. This will help customers to identify your calls and be more likely to answer them.

Don’t call too often. If you call customers too often, they’re more likely to mark your number as spam. Only call customers when it’s necessary, and make sure that your calls are relevant to their interests.

Be polite and professional. When you call customers, be polite and professional. Avoid using abusive language or making threats.

Provide clear and concise information. When you call customers, be sure to provide clear and concise information. Don’t ramble on or try to sell them something.

Offer a way for customers to opt out of calls. Make it easy for customers to opt out of your calls. You can do this by providing them with an email address or a phone number to call.

Check Your Business Phone Number’s Reputation

You can check your business phone number’s reputation by visiting the website of the Federal Trade Commission (FTC). The FTC provides a tool that allows you to search for your business phone number and see if it has been reported as spam or scam.

Improve Your Business Phone Number’s Reputation

If your business phone number has been flagged as spam or scam, there are a few things you can do to improve its reputation. First, make sure that you are using a consistent caller ID. Second, don’t call customers too often. Third, be polite and professional when you call customers. Fourth, provide clear and concise information. Fifth, offer a way for customers to opt out of calls.

Use a Service Like NumberLab by Arbeit

If you’re serious about improving your business phone number’s reputation, you may want to consider using a service like NumberLab by Arbeit. NumberLab is a service that helps businesses improve their phone number reputations by providing them with the tools and resources they need to identify and address potential problems.

By following these tips, you can improve your business phone number’s reputation and increase the likelihood that your calls will be answered.

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How to Use Video in Sales For Prospecting [Script Included]

Alex Villafranca — Mon, 26 Oct 2020 09:00:00 +0000

So… you want to learn how to use video in sales for prospecting? We were thinking the same thing! Keith Zadig, Relationship Development Representative Manager at Gravy, shared his secrets to creating a memorable prospecting video with us, plus a customizable script to guide your first video.

Benefits of Using Video in Sales [2:35]

Personalized & Fun

Making call after call and sending email after email can get boring. The personal & fun nature of video can break up your day.

Stands Out From The Noise

We all receive an influx of emails everyday, most of them being automated. When was the last time someone sent you a personalized video? I don’t know about you, but that kind of outreach would sure grab my attention.

Massive Return On Investment (ROI)

Video allows you to communicate so differently and effectively just by turning on a camera and recording yourself. Little to no monetary investment is needed to get started which is why people often see massive ROI.

What You'll Need [8:00]

Creating your first video will be nerve-wracking; Keith says that’s completely normal. Try not to overthink it and keep your focus on recording your message! Your confidence will improve the more you get used to filming yourself. Some things you’ll need:

iPhone or laptop – no fancy equipment needed.
Passion & good vibes – bring your personalization, smile, and confidence.
Eye contact – look directly at the camera to connect with your prospects.
Free Vidyard Chrome Extension – integrates with your CRM, allows imports of your videos directly into Gmail, and shows the percentage of video that was watched.
Clean & quiet background – nothing messy or too distracting! Don’t treat it as if you were posting a video to be seen by everyone on LinkedIn.
8 to 10 minutes of time per video.

How to Start Incorporating Video [12:40]

Get Comfortable With Video

Start off by creating a couple of videos and share them with your team. You’ll feel most comfortable getting feedback from people you know before sending your video to a prospect. Asking for feedback is more than okay; be true to who you are and don’t overthink it!

Integrate Video Into Your Daily Process

Find ways to incorporate video into your existing email cadences and social media outreach. Don’t be afraid to step outside of your templates though when you find a prospect you have a lot in common with! Use this as an opportunity to personalize your outreach even further.

Follow Up & Track Analytics

When you don’t receive a response from a prospect that opened your last email, use the situation to your advantage. One way you can do this is by sending another email to that same prospect, but this time include a video where you mention that you know the prospect is opening your emails (in a non-creepy way of course). End by restating what you love most about their company and your reasons for reaching out.

Get Referred to Decision Makers

Don’t you just hate when you receive a response to your email, but the person that responded isn’t the decision maker? Well, video can help you embrace and use this situation to your advantage!

First, do your research and find out who the decision makers might be. Then, bring this up to the individual you initially contacted and ask if they can refer you to the decision maker. At this point, you’ll want to spice up your email with a video and be sure to mention at the start who you were referred by. In sales, warm intros will help you book a meeting a whole lot faster than a cold call ever would!

If The Prospect Isn't Interested...

Use it as a learning opportunity. Keith suggests responding with something along the lines of “what did you think of my approach? I’d love some feedback!”

Tailor Your Prospecting Videos For Each Channel [17:00]

Email

Get creative with your subject lines! “Did I lose you?” is a great one, especially for when you’ve been ghosted .

After you’ve connected with a prospect, record a video within the app (this is the only way it can be done). In that video, make your message all about them and their business. Hit send and follow up with a chat to go along with the video. Something short like “let me know how this sounds to you” to gage their interest.

Sales Intro Video Template + Example [20:55]

Keith showed us an example of what the messaging of his video would look like if he were reaching out to Arbeit as a prospect. The template he used is below. Use it to get started with your first prospecting video!

Step 1: Express Interest in The Prospect & Their Company

“Hey (prospect’s first name), it’s (your first name) from team (your company). I just wanted to send you some good vibes today. I think it’s absolutely incredible how you and the (prospect’s company) team are working together to create (insert their company’s product, service or customer experience).“

Step 2: Make Your Pitch

“I would love to chat with you more specifically about how we can help serve you and take (prospect’s pain point or responsibility) completely off your plate as our full time focus.”

Step 3: Call to Action

“I’m sure you’re crazy busy, but I would love to set up just a quick 5 minute chat with you. What is your availability like? If you’re able to hop on a call tomorrow or sometime by early next Monday I’d be more than happy to give you (incentive ie. free DoorDash, Starbucks gift card).”

Yes, using video in sales for prospecting is really that simple. Please feel free to post a practice video on either Instagram, LinkedIn, or Facebook and tag us (Arbeit) so we can hype you up for the real thing!

Best of luck creating your first video .

About The Speaker

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Building a Social Media Strategy for Niche Industries

Alex Villafranca — Wed, 08 Jan 2020 09:00:00 +0000

Social media is a pretty powerful (and free) tool. Regardless of the personal social media accounts you may or may not have, your company must have a consistent presence on the social platforms your audience uses to remain relevant.

Lauren Spoth, founder of The Buffalo Creative and Creative Marketing Director at StepOut Buffalo, explains how businesses in niche industries can build a successful strategy.

Creating Your Social Media Content Strategy [2:55]

Although you may be surprised to hear this, a social media strategy is extremely important for businesses that serve niche markets – maybe even more so than those that cater to a broader audience. With social media, you can find and interact directly with the people your product or service is specifically meant for.

Set goals for your strategy [5:34]

Experimentation with some specific goals in mind is key when you’re in the first stages of developing a social media strategy. Before you begin experimenting with everything these platforms have to offer, ask yourself the following questions:

Who do you want to reach?
What kind of story do you want to tell about your product or service, and company?

Experiment with Content [6:05]

According to Lauren, experimentation is the name of the game. Initially, trying different types of content and seeing what sticks is the best way of determining which content your audience wants.

For example, when Lauren began The Buffalo Creative she experimented with both visual and informational types of content. When she realized that people were commenting on posts, asking for more informational content, she began to focus her efforts there.

Guerrilla Marketing is another tactic that’s especially useful for businesses looking to attract audiences in their niche through social media. On Instagram, you can easily discover the hashtags, influencers and specific locations related to the niche markets your business serves. You can then use this information to partner with niche influencers, businesses and other individuals that can help you better reach your target audience.

Ask Your Audience for Feedback [7:00]

After experimenting, you won’t have to guess about which content is most engaging for your audience – using social media, you can ask them directly. Not only will likes and comments determine content effectiveness, but you can also create content that elicits a response or opinion from your audience. For example, creating a poll or Instagram story asking for content suggestions would be a good place to start.

When you ask for feedback from your audience, not only will you be able to determine what to post, but you’ll also be able to develop a personal connection with your audience through these interactions.

As a result, your audience will be able to view your company in a more “human” way.

Differentiate Your Business From The Competition [8:25]

Why should someone follow your company’s social media profiles over your competitors?

Being able to answer this question is key. If you’re not providing something unique and valuable for the niche markets you serve, nothing will prevent them from following your competitor over you.

Analyze your competitor’s social media profiles to gain an understanding of the opportunities they aren’t taking advantage of. You can then use those opportunities to stand out and deliver something unique for your audience.

For Lauren, standing out from competitors meant creating content that helped business owners understand social media and “do it themselves.” She was able to uncover this opportunity by listening to feedback from her audience and looking at what her competition wasn’t doing.

A business that sells social media services teaching its target customers how to use social media on their own may seem counter-intuitive, but in fact, it is not. By helping your audience thoroughly understand what your business does, you have the potential to increase their interest in your product or service for any of the following reasons:

Your audience views your company as an industry expert
Your audience realizes they may need assistance due to the complex nature of the product/service
You help your audience fully understand the purpose of your product/service

Lauren’s philosophy is to show her audience that “I know what I’m doing, I want you to know what you’re doing, and if you don’t have time to do what you want to do you can always call me.”

Create Go-To Resources Related to Your Niche [11:00]

Most likely, your product or service was developed to serve a need or fill a gap in your niche industry.

When it comes to creating go-to resources don’t over-complicate things. Just think about what content you would find helpful in your industry. “You are your own audience,” says Lauren.

More Than Just Lead Generation [12:00]

When your business is active on social media, it’s not just about generating leads. You’re also able to generate strong brand awareness in the niche market(s) you serve.

When your social media is up-to-par with your audience’s expectations and needs, it invokes a strong feeling of trust towards your company. “We are in an era where that (social media) is how we judge how reputable a company is,” says Lauren.

Think about it – would you visit a restaurant that only posted stock photos of food or a hairstylist whose Instagram had no before and after photos? To be honest, we probably wouldn’t.

Your social media profiles are also a great way to keep your company top-of-mind and generate word-of-mouth among your audience. When people need the product or service you offer, they’ll know where to go.

About Our Guest

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3 Ways to Promote Your Business Outside Social Media

Alex Villafranca — Tue, 20 Aug 2019 09:00:00 +0000

Whether you are on the marketing team or not, promoting your business is a full-time job – and the social media jig is up.
Let’s start with a fact that shouldn’t come as a surprise to anyone: Social media is saturated.

According to Social Media Today, there are 2.27 billion users on Facebook. Of those users, 70 million are businesses, and 5 million of those businesses use Facebook to advertise.

Instagram is slowly catching up, with 1 billion active users. Of that number, 25 million are businesses. And most notably, 5.67 billion U.S. dollars were spent on Instagram marketing in 2018.

You can probably imagine similar figures for Twitter, LinkedIn and the like.

At the End of the Day, Statistics like these are Useless.

If you’re reading this article, you presumably care about social media marketing and already know how difficult it is to be seen organically. We could get into engagement metrics, algorithms and what kind of content stands out, but there are enough articles about that already, wouldn’t you say?

Instead, I want to talk about something else. Namely, more tangible ways to market your brand. Based on the last year and a half or so I’ve spent marketing SaaS, I came up with 3 ways that have worked for us, although there are surely hundreds. Let’s talk about them!

1. Swag

Before you start picturing branded koozies in a trash can, I have a story.

Last year, five of us locked ourselves in an office for one hour. We knew that by the time we left, we wanted to have an idea for a creative swag campaign. The piece needed to be an expression of everything our brand was:

Personality: Fair, Innovative, Relentless, Energetic, Confident, Adaptable, Fun, Intelligent

Promise and Mission: It is our mission to create software that lets businesses reach consumers in a modern, friendly and less annoying way. Taking a you’ll get more bees with honey approach businesses will benefit from this by dealing with happy consumers from the start

Taking all this into consideration, we tossed around ideas with the shared understanding that nothing was off limits. We shouted out ideas and wrote them down, then went through one by one to make sure the logistics would play out. Price, distribution, and most importantly, alignment with our brand were all considerations.

(Note: If you want to know more about how we brainstorm, click here.)

In the end, we decided on socks.

We created a campaign with socks centered around the phrase: “Our software will knock your socks off.”

We purchased samples from several different providers and ended up going with 5 different varieties of socks, all tying in our brand colors and essence.

We knew we wanted the socks to be part of our pre-conference strategy. As a niche software provider, we attend anywhere from 10-15 trade shows a year. (We’ll get to that later.)

We decided to mail out a pair of socks to everyone attending the conference. Quantifying the data for how many times someone came up to us at the booth because of the socks would be difficult, but it’s safe to say 1 out of every 2 booth guests commented on creative and thoughtful the socks were.

In the envelope insert, we asked attendees to wear the socks to the conference for a chance to win a prize.

We had great success there, as well. The President of the conference association even wore them on stage!

While we of course used social media to advertise the socks to our existing followers, we were able to reach people we might never have otherwise, if not for the socks. And as it happened, we saw a huge increase in our social media engagement as a result.

It took a lot of creative energy, planning and strategy, but in the end, over the course of the 30-day period we ran the campaign, we saw our LinkedIn page traffic increase by 57%, post impressions increase by 80% and followers increase by 75%.

We recommend that the best way to stand out is to stray from pens and chapstick. Get creative, make sure what you are designing is actually useful, and have fun with it!

2. Industry Partnerships

Another way to promote your brand outside of social media is to partner with influential, like-minded companies in your industry. No man (or company) is an island. Partnerships like these can happen a few different ways.

Integration

Depending on your product, consider integration as a way to promote your brand.

As a contact software provider, our product integrates with a few different CRMs, and is on it’s way to integrating with speech analytics. These partnerships, besides the obvious value to the client, serve us as the marketing team in promoting our company. They not only qualify us as a valuable asset to the industry as a whole, but also make way for press release distributions, an easy way to get the word out about your product.

Guest Blogging

Down the street and around the corner from social media is blogging. Although content marketing tends to be saturated, your audience will likely enjoy a post from someone besides your usual blogger. In the same way, another industry blog might enjoy switching things up by featuring you as a guest.

Exchanging Promotional Materials

If you are a B2C company on a strip of shops, go visit your neighbors and offer to promote their business in exchange for leaving flyers at their shop.

3. Sponsorships

Intentionally get involved in your community and your industry. Here are a few different ways you can use sponsorships as a way to get your business out into the world.

Trade Shows

We attend trade shows for a few reasons – to connect with our customer persona, to meet other vendors in the space, and to stay informed about what’s going on in the industry.

There are many ways to naturally promote your brand at a trade show. It’ll happen whether you sponsor a session, sponsor a conference meal, or simply exhibit and strategically promote your brand on the trade show floor.

Community Fundraisers

If you want to access your philanthropic side, look for fundraisers being held in your community that are seeking sponsorships. In the past, our company has sponsored an event called Spikes for Tykes. Our business name appears throughout the event’s campus, and we opted to include a pair of our socks in the gift bag. It’s an easy and fun way to get your name “out there.”

Community Events

Join a bar league! Join your local chamber of commerce! Host a pop-up shop! Host a lecture! Get creative but remember to keep your audience and customer in mind. Stay true to your brand.

The more genuinely you go about promoting your company, the better your efforts will fare. This goes for social media as well. Consumers can see through the smoke.

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How to Use Technology to Stand Out in Marketing on a Budget

Alex Villafranca — Wed, 23 Jan 2019 09:00:00 +0000

Depending on who you ask, the best/worst thing about marketing is that the industry is constantly changing.

“We’re in almost a perpetual state of disruptive innovation in marketing today, where the only constant is change,” says Scott Brinker of chiefmartec.com.

We have a few key players to thank for this – the Internet, our short attention spans, the rapid migration of users from one social media platform to the next, and of course – technology.

Those of us in the marketing world who can keep up with this pace are going to be the ones with the edge.

“Awareness of information as it happens, in real time, can give you an enormous competitive advantage,” says David Meerman Scott in his best-seller, Real Time Marketing.

With the quickened pace of marketing comes a plethora of tools available to the savvy marketer.

It can be especially overwhelming for a small business who must devote the majority of their resources to sales efforts. But as you’ll learn in this article, marketing can be simple and produce leads, even on a tight budget. In fact, marketing can be as useful to inbound leads as sales.

Christopher Ryan of Fusion Marketing Partners goes so far as to say: “Superior marketing beats a superior product.”

The question is, how to do you achieve superior marketing?

No matter what your budget is, we believe it begins and ends with these three steps:

1. Determine Your Needs

2. Assess the resources available to you

3. Make or allow time to use the resources

So, if your job requires marketing but your budget is strict, you’re in the right place. You can create a powerful marketing strategy without having to hire a third party to do it for you. Keep reading to find out the budget-friendly tools that will put you on par with the industry giants!

Determining Your Needs

In it’s simplest form, marketing is the way a business attracts, keeps and sells to customers.

Our very own Alex Villafranca and Spencer Farrell can talk you through how to create a marketing plan if you are a new business owner starting from scratch. But if you are entering into an established marketing department, here are a few ways to determine what your needs are depending on your industry and resources.

Taking Stock

Understandably, the marketing department is not always the top priority when a new business starts out. But as the business grows, so should your marketing. Here are the key elements you’ll want to center your marketing around:

Your Ideal Customer Persona

The formula for your ideal customer persona should begin to conceptualize as your sales grow. Your marketing strategy will depend almost entirely on that persona. You should have an intimate understanding of who you want to sell to and what they are looking for in a brand. A lot of this will be based on your market research (a necessity.)

A couple examples of personas would be:

The College Student

The Stay at Home Mom

The Urban Yuppie

The Boat Owner

The more specific your persona is, the better.

Your Budget

Straightforward – Find out exactly how much you are allowed to spend on your marketing efforts. This will come into play for your social advertising.

Your Brand

Evaluate your logo, your propositional value statement, and your marketing materials – things like e-mail templates, newsletters and flyers. These should be perfectly aligned based on your ideal customer persona. Then, based on these materials, evaluate your social media presence. It’s been said that the presentation and aesthetic of your social media pages are just as important as your website. That doesn’t seem to be changing anytime soon, with both Facebook and Instagram’s monthly users surpassing 2 billion. For reference, there are just over 7 billion people on earth. So, there’s a 30 percent chance your ideal customer persona is using social media and is viewing your platform as a way to establish trust.

Your Calendar

Evaluate the way marketing efforts have been tracked and implemented. If you don’t have a marketing calendar yet, it should be one of your first priorities as you begin.

Now that you’ve taken stock of your marketing, it’s time to research the resources available to you.

Assess Your Resources

Now comes the fun part! We’re going to break down a few elements of marketing, and provide you affordable (if not free) resources for each one.

First Up: Your Market Research!

Budget Friendly Market Research Technology

Quora

Relatively young (founded in 2009,) Quora is a question-and-answer site on which questions can be asked, answered, and voted upon by its community of users – about 100 million active monthly. With this pool of users comes opportunity. You can use the site to ask questions to your ideal customer persona, or to build authority and expertise.

Reddit can be your best friend or your worst enemy. The one thing you can count on is the 542 million monthly active users will be brutally honest. This makes it a great place to test material, ask questions, and advertise (if you are very careful.) Use subreddits to mine for a specific industry or persona’s pain points.

Surveys

Survey Monkey is an industry leader in conducting online surveys, but there are other options as well. If you want to survey a large random audience, you will most likely have to purchase responses or a monthly plan, but you’ll also have the option to share the survey you created for free within your own network.

Facebook Groups

Joining Facebook groups in your industry is a great way to network and also collect feedback on your material. Once you have acclimated to the tone and norms, engaging and participating in existing conversations is a great way to get your name and brand out there (without spamming.)

Buzzsumo

You’ll be able to analyze the content your competitors are using and what works best.

Tools like this help you visualize exactly what your target market is looking for.

This is not an exhaustive list, but it’s a good place to start, especially if you’re on a budget.

These kinds of insights are hard to find, no matter how fancy your software is or who you hire to do it for you, but you have to start somewhere.

The key is to get inside your customer’s heads so that you can give them what they want.

Once you have nailed down your ideal customer persona, it’s time to start building (or re-building) your brand. It’s never too late to do this. Here are a couple of budget-friendly ways to perfect your online presence.

Budget-Friendly Brand Recognition Technology

Website Hosting and Design

This brings me back to the importance of a budget. Without diminishing the value of an agency, I think we can all agree there’s been a surge in price of what a website design (or redesign) will cost you when outsourced to professionals.

This is because expectations of what a website IS have gone up. Highly customized websites that include things like responsive design, personalization and UI/UX elements are not just sought after, but becoming the norm.

The bad news is, there is no such thing as a free website. The good news is, Website Builder Expert compiled a list of 50 website builders and ranked them by price. Here are the top 3:

According to their list, Weebly clocks in as the cheapest option. Their starter plan requires an upfront cost of $14 per month or $96 annually.

Wix is a close second, with the most basic plan costing of $14.50 per month or $132 annually.

Finally, Squarespace‘s Personal Plan is third on the list. At $16 per month or $144 annually, Squarespace is recommended for creative endeavors but can work for anything.

Keep in mind that after you’ve purchased the domain name and designed your website, you’ll have to navigate hosting fees. These will typically cost between $200 – $500 a year.

If you have a little bit more breathing room to invest into your website and are willing to shell out for a professional, you’ve got affordable options there as well.

Using sites like Upwork or Fiverr will connect you with skilled freelancers who will place bids for your business. If you prefer an agency, however, you’ll have to conduct your own research to determine the pricing and options that work best for you.

Once your website is in place and to your liking, you’ll need to find ways to drive traffic there and promote your brand even further. Here are a few budget-friendly ways to do that:

Social Media

Your social media pages can act as the face of your brand and if implemented well, they can drive targeted traffic to your website. This is an entirely different blog post, but for the purpose of this post: take your social media seriously. It shouldn’t be an afterthought. A social media calendar will help tremendously with this. Sprout Social has a great guide for creating one if you don’t know where to start.

Guest Blogging

Content is king, but quality content rules the world. Guest blogging, provided you have quality content to share, is one of the most effective ways to build a relationship with audiences on other websites. Find a website that has already built up traffic, that targets your audience, and reach out to the right contact. The key here is to make sure your content will add value to their site. Keep in mind the person you need to communicate with might already be bombarded with similar requests.

Social Media Advertising (Price Varies)

Didn’t I already talk about social media? OMG Emily, stop being such a millennial!

Hear me out. Whatever your budget is (the average budget for social media is $200-$350 per day, to give you an idea), you’ll get a lot of bang for your buck if you are strategic about it. You’ll be setting a daily budget and the social media platform you choose to promote on will run with it.

Again, this could be an entirely different blog post, but keep in mind there are plenty of affordable options – as reasonable as $20/week to get your content or brand in front of thousands of unique eyes.

E-Mail Campaigns

You can now create and customize journeys using software like Autopilot, starting at $20/month. If you’re looking for something more basic, Mailchimp is always an option as well, starting at $10/month for up to 500 subscribers. There are other options as well like Drip, free for the first 100 subscribers.

You can, of course, forego any software at all and do it the old school way if budget is extremely tight.

Design

Sites like Canva are an incredibly way to create visually appealing graphics, and you can sign up for a free basic plan that gives you enough to get started. There are options with additional features if needed. You can also turn back to Fiverr and Upwork to hire graphic designers for short term projects like logo design. Keep in mind that even though you are probably creative, your logo and graphics need to be strategic. The cleaner and smarter your logo, the better you brand. It could be a one time investment that leads to serious growth.

Content

Again, with plug-ins like Grammarly, you can most likely produce a piece of content that is free from typos and communicates a point. But content has become very strategic as well. Entire empires have been built on the ability to create engaging content. When Brian Dean of Backlinko introduced the idea of Skyscraper content, the marketing world went wild. Sites like Upwork and Fiverr can help you find highly skilled writers who can produce valuable content for you. But if you choose to do it yourself, don’t just type something up in a word document based on a vague concept. Take the time to be strategic and do your research.

Reliable Contact Software

Especially if your start-up business is still a small team, you’ll probably find yourself wearing many hats (the nice way of saying doing the job of 10 people.)

If you have your toe dipped in sales and marketing at the same time – a very common position in small businesses – you’ll find that you don’t have the time or patience for phones that go down or suffer from static. A reliable desk phone will become integral to your strategy as you speak to customers, leads and colleagues.

Luckily, you don’t have to shell out more than your budget allows for crystal clear call quality and reliability. Many offices are turning to VoIP, and contact software like Arbeit Voice is a VoIP office phone system built for small businesses that runs on their own tier-1 carriers. It has features perfect for sales like call queues and advanced call flows, and also gives you the option for true mobile integration. When you are on-the-go, as you most likely will be, you’ll have access to the same perfect call quality and a mobile hot-spot without worrying about an extra phone bill every month. You can also keep your devices and numbers to save yourself time if you choose to switch.

And there you have it, budgeters! There are plenty of ways to pinch pennies and still pump out quality marketing material.

Allocate Your Resources

Congratulations on making it this far! You’ve learned some of what’s available to you, and now it’s time to apply it!

Remember the eight times rule: You don’t have to spend a lot of money on each mode of communication, but you must repeat your message up to eight times to gain prospect awareness.

Be patient and be intentional with your marketing. Assemble a team you trust, and make sure every one of your marketing efforts is aligned with your unique selling proposition. When you first start out, it’s understandable that your marketing efforts may not be your first priority. But as you grow, marketing can be a way to exponentially increase your traffic and brand recognition, both vitally important in this age of technology.

A few last minute ideas are to create videos, recycle old content in new ways, host events, gather customer referrals, create infographics – the options are really endless for you to compete in space relevant to your audience on a large scale.

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